Great Marketing is the only differentiating function of a business.
Successful innovation goes hand in hand with outstanding marketing. Together they are the foundation of success in business. The result is a “concept” that attracts customers and makes them spread the word of mouth to friends and partners. Ingresol creates and integrates concepts, brand names, marketing strategies and most important meaningful value propositions for meat-products, vegetarian and vegan products.
A product has to taste good anyway.
Without the sound integration of product innovation and marketing, more than 50% of product innovation is doomed to failure.